Shadow, projection, and transference: demystifying coaching psychology

In this episode we explore how psychodynamic concepts like projection, shadow, and transference show up in coaching. These unconscious patterns can distort the coaching relationship, making reflective practice essential for staying present and effective.

We highlight the role of supervision in spotting these dynamics, supporting coaches normatively, formatively, and restoratively. Parallel process - when patterns in coaching mirror the client’s wider context - can offer powerful insights.

We share three practical tools to deepen self-awareness and strengthen client work.

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About the Podcast

The Coaching Question

Exploring the world of coaching in business, for coaches, users and buyers of coaching

Two experienced executive coaches, Sarah Turner and Gregor Findlay discuss topics pertinent to those that commission and use coaching in organisations, as well as for coaches themselves.

We want more coaching conversations to be happening in the world and while there are lots of resources targetted at coaches, there seem to be less targetted at helping those that bring coaches into organisations.

About your hosts

Gregor Findlay

Gregor is an APECS Accredited Master Executive Coach with nearly 20 years experience who has helped hundreds of senior managers, directors and C-Suite executives undergo transformative change and growth, both personal and organisational.

Gregors mission is to help leaders and leadership teams develop and grow so they can make an even bigger difference for themselves, their people and society. My role is helping others be more free and able to have happier, successful, and more worthwhile lives.

Sarah Turner

Sarah’s an experienced Executive and Maternity Coach, and business psychologist. She has many years’ coaching experience working across a range of sectors working with professionals, managers and leaders.

On a personal level, Sarah is passionate about empowering women to combine both their personal and professional lives once they become a mother. Her coaching approach is pragmatic, supportive but challenging where appropriate, enabling women to gain clarity about what is most important and manage their transition with renewed confidence.